Strivers are trendy and fun loving people who are motivated by achievement. They are also concerned about the opinions and approvals of others.
An advertisement that accurately targets the "strivers" is a print ad for the Apple iPad 2. This a new product that was recently developed after the creation of the iPad only a few months earlier. Strivers would be very willing to be the consumers if this new invention. Owning the new iPad 2 would make them be perceived as cool and trendy which is how they view themselves.
Watch the Official Apple iPad 2 Commercial here:
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