Branding

Tito's Handmade Vodka http://titosvodka.com/

Produced in Austin at Texas’ first and oldest legal distillery, Tito's is made in small batches in an old fashioned pot still by Tito Beveridge and distilled six times.  This American handmade vodka developed in the early 1990s.  I thought that Tito's seems like a very country, classic American, summer drink.  The website was aesthetically pleasing and easy to navigate.  However, it did not create a brand community culture like Sailor Jerry does.


Sailor Jerry Spiced Navy Rum http://www.sailorjerry.com/rum/

Celebrating 100 years (1911-2011), SJ is a well-known brand designed to honor the legacy of Norman "Sailor Jerry" Collins by bringing his artwork to a wider audience.  The brand "espouces his traditional value system, supporting all different walks of creative individuals."  SJ summons feelings of hard work, community and craftsmanship.  Sailor Jerry's has more of a nautical, history-rich feeling, with more of an "idea" attached to the brand.